BUSI 101 Connect Assignment 6 Quiz solutions complete answers

BUSI 101 Connect Assignment 6 Quiz solutions complete answers 

 

Through environmental scanning, marketers can learn new ways to reach prospective customers. As they scan the __________ environment, Mac and Zach hope to buy the most state-of-the-art mechanical pitching arms for their youth sports academy.

 

Mac and Zach want to start their own youth sports academy aiming to teach baseball skills to young boys. Which of the following steps in the marketing process is a good place to begin?

 

Which of the following would be considered when discussing the marketing mix variables?

 

Old Navy jeans are sold exclusively at Old Navy stores. This is an example of a(n) _________ brand.

 

Darius is considering buying new bedroom furniture. Naturally, he compares several types of beds, dressers, and bedside tables, but he also is evaluating each product's reputation, warranty, his own experience with the brand and, of course, the price. All of the components that Darius is evaluating make up

 

It is important for companies to build cooperative and transparent channel systems for moving goods, supplies, and services. Well-known fast food franchises usually set up _____________ distribution systems, where individual franchise owners participate in channel cooperation through legal agreements.

 

Daniel Kipper is a produce farmer in northern California. His major customers are grocery stores in the Midwest. Daniel's product is a perishable item and will only last for about 2 weeks after it has been picked, so Daniel is concerned with getting his product to his customers quickly. He ships almost daily when his produce is in season. However, he also needs to be aware of the cost of shipping. Which form of shipping is Dave most likely to use?

 

In multilevel marketing, salespeople have an incentive to

 

Viral marketing is

 

What is the first step in the B2B personal selling process?

 

Marketing is as much about helping sellers sell products and services, as it is about



 

When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important element of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?



The idea behind the marketing concept is 



Focusing on long-term customer loyalty is integral to



Within the marketing concept, a service orientation is an integrated organizational effort that revolves around



When McDonald's considered adding pizza to their menu, the company made pizza available in some of their more established markets to determine customer reactions. That process is called



As Mac and Zach explore the possibility of starting a youth sports academy, they collect demographic and lifestyle information about the families who would potentially buy their service. This exercise will help to better identify their



The element of the marketing mix that consists of all the techniques sellers use to inform people about and motivate them to buy their product or services is



What is the first step in the marketing research process?



When Sun-2-Shade needed some information about the potential market for its product, the marketing team looked to the Internet to find industry trends, and at the market for eyewear products, which uses the same technology that is used in their self-darkening windshield. The type of information the marketing team was using is referred to as



Marketers constantly require good information if they are to meet or exceed their customers' expectations. When performing marketing research, Mac and Zach's first step is to



Two baseball leagues in the city where Mac and Zach plan to open their sports academy agreed to allow them to distribute an e-mail survey to their league players. In order to capture this opportunity, Mac quickly put together a set of 15 questions that inquire about the type of skills (batting, pitching, fielding, running) that league players want to develop. The survey and subsequent information this research would glean is called __________ data.



After one year of operation, Mac and Zach learned that several enthusiastic baseball players were driving to a larger town to receive similar services. In order to learn about the potential customers who were going elsewhere for service, Mac and Zach proceeded to look online to determine how competitors' services differed from theirs. They learned that competitors were open longer hours on weekends, and even had celebrity endorsements. The new information they gathered, and its interpretation, was the __________ part of the marketing research process.



Which of the following products would be considered part of the business-to-business market?



The increase in the number of older Americans has created a growing demand for nursing homes, health care, continuing education, and more. This is as a result of the changes in the __________ factors of the environment.



Recently, Mac and Zach's Youth Sports Academy has had several inquiries about girls' softball. While scanning the __________ environment in their service area, they become aware of the growing importance of girls' sports, and particularly girls' softball. Girls' softball received a boost in their local market when the high school team won the state championship. Mac and Zach are seriously considering expanding their operation to include softball skill lessons for young girls.



Up until now, Mac and Zach's Youth Sports Academy has served the __________ market. Just recently, the local high school contacted them inquiring about practice space for boys' baseball and girls' softball during bad weather. If they negotiate a contract with the high school, they will also be serving the __________ market.



Market segmentation is about dividing the total market for a product or service into groups with similar characteristics and needs. Marketers often divide the total market for their products and services demographically, either by age, education, or income level. If they wanted to know if all 18-year-olds in their market had similar TV show and movie interests, their inquiry would also focus on __________ segmentation.



At one time, companies developed products and promotions to please large groups of people, and tried to sell as many products to as many people as possible. This is known as



Samantha just purchased a new Samsung Galaxy cell phone. Soon after her purchase, she began seeing commercials for the newest iPhone and she wonders if she made the right decision. Samantha is experiencing



Marketing strategies for the business-to-business market



Business-to-business (B2B) customers



Volvo is a well-known quality manufacturer of cars, trucks, and SUVs. Volvo dealers also provide financing to their customers. These products and services are part of Volvo's product



Which of the following would be considered a convenience good?



Products that the consumer buys only after comparing value, quality, price, and style from a variety of sellers are known as ____________ goods and services.



Products that the consumer purchases such as insurance, burial services, or emergency car-towing are known as ___________ goods and services because they are not products that consumers regularly evaluate and consider purchasing.



Flavors of the World Tea Company changed its glass bottles to streamlined thermos-like, blue sports bottles that fit nicely on bicycles and in car holders. A packaging innovation such as this could actually be perceived by the buyer as a



New packaging technology that allows companies to track products through radio frequency identification is referred to as



Priceline and Expedia are two online travel companies. Both are known to utilize ___________ of services such as airline flights and hotel stays to entice customers to purchase both at the same time, for a more reasonable price than what they would pay separately for each of these services.



A legally protected brand is a



The value of the brand name and its associated symbols is referred to as



Rollerblade is working to make sure that when people refer to inline skating, they don't use the name Rollerblade to refer to the sport. Rollerblade is afraid that their brand name will become a



The process of taking a product idea to consumers to test their reactions is known as



Most new-product ideas come from 



The last stage of the new-product development process is



Soho Bottling was started in a kitchen in Brooklyn, New York, and makes soft drinks. After going through the various steps in the new-product development process, when the company finally entered the commercialization stage of the new product development process, they knew to succeed they would have to



At which stage of the product life cycle do you differentiate your product so that it will appeal to additional market segments?



The importance of the product life cycle is that



Samsung and other makers of smart television sets have made the prices of these products more competitive, have increased the number and kinds of stores in which they are available, have offered a variety of choices, and are advertising extensively. These products appear to be in the ___________ stage of the product life cycle.



The purpose of the product life cycle is it serves as a(n)



Schnucks Supermarket promotes products such as milk, eggs, and other daily essentials at very low prices in order to attract consumers into their stores. This type of pricing strategy would be an example of using pricing to



When Panasonic considers how to price a new product, the company determines what price it thinks its customers will pay, and then identifies what profit the company needs. From there the company determines the features it can offer on this product. This method of determining price is known as



If fixed costs are $100,000, variable cost per unit is $40, and the selling price is $60, how many units must be sold for the firm to break even?



When Nintendo reentered the video game market with the Wii, it priced the product lower than the newest Sony Playstation system in order to capture a large share of the market quickly. This strategy is called a(n)



Upscale retailers, such as Nordstrom, feature customer service as their significant point of difference and use that difference to compete with less expensive stores. This is known as ___________ competition.



The channel of distribution consists of ___________, who assist in moving goods and services from producers to businesses and from businesses to consumers.



A(n) _______________ brings buyers and sellers together and assists in negotiating a sale, but does not take title to goods.



Which of the following statements is accurate regarding marketing intermediaries?



Service utility is rapidly becoming the most important utility for many ________ as they face competition from direct marketing forces, such as the Internet and catalogs.



Which of the different types of utility are usually provided by producers rather than marketing intermediaries?



A convenience store is open seven days a week and remains open on holidays. The store provides its customers with _________ utility.



By having its kiosks located outside grocery stores, drugstores, and other places consumers often shop, Redbox offers ______ utility to the distribution process.



About 80% of all wholesalers are _______________. They typically are independent companies that take title to goods that they resell to retailers.



The major difference between wholesalers and retailers is that



Agents who represent producers are known as manufacturer's agents or sales agents. As long as they do not __________, manufacturer's agents or sales agents can represent several manufacturers in a specific territory.



Carolyn McGee wants to get into fashion merchandising. Because of the risks involved in high fashion, and how quickly fashions go out of date, Carolyn doesn't want to start a company in which she has title to the clothing. Carolyn will have to rule out which of the following middleman classifications in her choice of business?



A store that sells a huge variety of one type of product, such as books, in order to dominate the market for that product is called a _________ store.



You can find Coca-Cola products in discount stores, grocery stores, convenience stores, and even vending machines. Coca-Cola practices _______________ distribution with its product lines.



When Beck's Bicycles, Inc., started its specialty bicycle business, it became the luxury brand of world famous bikers, who competed in world-class races and were known to only pursue their sport using state-of-the-art equipment. The best distribution strategy for a brand with this image would be _________ distribution.



Which of the following is most accurate regarding online retailing?



One successful nonstore retailer today is called Team. This company sells MonaVie, a relatively expensive fruit juice that is packaged in a wine bottle. Salespeople for MonaVie earn commissions on their own sales, create commissions for the upliners who recruited them, and receive commissions from the downliners they have recruited. MonaVie operates in the area of



Compared to a channel of distribution, a supply chain is



Which of the following is true of supply chain management systems?



Third-party logistics refers to



Often small companies have problems with shipping costs because they cannot supply a shipment large enough to use an intermediary such as a railroad. However, they can often get good rates by using a distribution specialist called a ______________ which puts many small shipments together to create a single large one that can be transported cost-effectively by truck or train.



The movement of information and the movement of goods is a function of which of the following?



Brock's Bicycles, Inc., purchases its wheels from a Southeast Asian company. The supplier sends the goods via ship, with the Port of Los Angeles as its destination. From there the wheels are shipped via rail to Chicago, Illinois, where they are loaded onto a truck for their final destination to Brock's assembly plant on the East Coast. Brock's uses _________ shipping to transport its goods.



Newer, nontraditional forms of promotion include



The first step in developing a typical promotion campaign is



Promotion is one of the four Ps of marketing. The promotion mix is



When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional message, where potential customers perceive the same message, whether it is in a TV commercial, or on a billboard, or in a blog, is called



Sun-2-Shade is a company that makes self-darkening windshields for cars and trucks. Which of the following would NOT be included as part of Sun-2-Shade's promotion mix?



If the sender in a nonpersonal, paid promotion is identified, we define it as advertising. If the sender is not readily identified, we label it



How do consumers benefit from advertising?



While doing an online search for a music venue, Darcy ran across a performance of Lady Gaga that featured her hair neatly wrapped in Coca-Cola cans. The venue did not visibly identify the sponsor in any other way. Marketers would categorize this form of advertising as



Linda is a marketer in charge of promoting her company's product in different parts of the world. Linda designs one ad to be used in the United States, but designs different ads to be used in Japan and Brazil. The idea behind creating specific ads for each country is called



A fast-growing form of media for the delivery of advertising messages is __________. Some firms boast that they have several million followers on platforms like Twitter and Facebook.



A benefit of utilizing social media to deliver advertising messages is



Personal selling, as a form promotion, differs when the effort is a B2B (business to business) sales effort rather than a B2C (business to consumer) sales effort. B2B personal selling requires



In personal selling, the relationship must continue for a long time, as the salesperson responds to new requests for information from current customers. This is an important part of the ______ step in personal selling.



Which of the following statements about personal selling is true today?



Which of the following is the first step in developing a good public relations program?



It is the responsibility of the public relations department to



________ is an unpaid form of promotion. It can have positive and negative effects on the recipient. For example, when you log onto CNN and read that four auto assembly-line plants are closing, it is not good news for our economy. However, on the same site, if you read about a company's water recycling effort targeted toward good stream management, you are usually impressed.



When Beck's Bicycles, Inc., volunteered to send its expert riders up mountainous terrain to rescue a lost dog that was unable to free himself from a cliff, it received accolades not only from other bicyclists, but from the general public as well. Beck's marketing director insisted that the company show a video of the search and rescue on its social media site and online advertising. The effort quickly turned into an important _____________ campaign for the firm.



When Candy's Cupcake Closet is not jammed with happy customers, one or two of its sales associates stand out front and provide tastes of Candy's sumptuous goodies in the form of miniature-sized treats. The company owners know that ________ is a very powerful form of promotion.



When Mary Lynn went to the grocery store last week, she took with her several coupons she had received in the mail. While at the store, Mary Lynn was offered samples of several food items and she actually bought a few of those, using the in-store coupons. She also bought a particular brand of toothpaste, because the tube came with a free toothbrush. Mary Lynn is taking advantage of



One of the best ways to reduce negative word of mouth is to



When Fountain of Youth Tea Company (FYT) wanted to secure shelf space in high-end grocery stores, it found that it had a lot of competition. In order to get the attention of retailers, FYT directed its promotion toward the consumer who desired a refreshing tea drink, as opposed to carbonated beverages. Due to a successful campaign, it compelled the grocers to feature it in the stores. FYT used a _______ strategy to get their product in the grocery stores.



A promotional strategy in which the producer uses advertising, personal selling, sales promotion, and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise is referred to as a ______ strategy.