BUSI 310 Homework 4 Managerial Strategy Simulation Assignment solutions complete answers
Are the Odds in Atlantic Hotels' Favor?
Activity Description
Atlantic Hotels is looking to expand its territory in order to stay competitive with larger hotel chains. The company has its sights set on Las Vegas, Nevada, but leadership still does not know if the Vegas market is right for Atlantic. As the CEO, you will need to look at the data your team has put together and make the final call on whether or not the company should open a new hotel in Las Vegas.
The estimated time to complete the activity is 10 to 15 minutes. You should start when you have enough time to critically think through the scenario. However, if you need to exit the activity before completion, you will return to where you left off when you re-enter.
Learning Objectives
After completing the activity, you will be able to:
Evaluate whether a business should expand based on Porter's Five Forces.
Analyze a firm's competitive strategy.
Evaluation and Scoring
You will be asked to respond to a variety of questions as you complete the activity, and your responses may impact both your score and what happens next.
You will not have the ability to go back and change your answer, so consider each answer option carefully.
Scoring is calculated as follows:
1. Points are received based on the answer you select for each question, and questions may be tied to multiple scoring categories associated with the learning objectives.
2. Your scores for each category are based on the total number of points you earn for the associated questions.
3. You will receive one final activity score at the end of the activity that combines your results from each category, if there are multiple ones.
Your instructor has assigned a total point value for this assignment. Your assignment grade is calculated based on the final percentage score you earn at the end of the activity.
Before you do that, Name, let’s identify which stage of the strategic-management process you are currently in by asking to review a SWOT analysis:
Based on this SWOT analysis, what should we focus on Name?
Based on the information provided, which of the following organizations seems to have the capital to enter the Vegas market?
Based on what you’re seeing, Name, do you believe an expansion out to Vegas may be in the best interest of our company assuming we choose an effective strategy to enter the market?
Name, based on this information, what type of strategy should we pursue in Vegas?
