BUSI 400 Case Study Apple Assignment solutions complete answers
Case Exercise: Apple
The following questions are based on key symptoms (both favorable and unfavorable) of Apple and underlying causes that affect key symptoms as they are observed in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1).
Before beginning this exercise, you will need to read the Apple case.
1. Since 2006 Apple has reported gross margins of over
2. When Steve Jobs returned to Apple, he
3. In 2018, what worried investors about the Apple computer business?
4. What was Apple Inc.’s name, prior to 2007?
5. Since the death of the founder, Apple has
1. Why is Apple’s phenomenal growth in market valuation a case for concern?
2. Why did Apple continue to grow after the passing of its visionary founder Steve Jobs?
3. What challenges does Apple confront with respect to their iPhone business into the future?
4. Why did Apple go through with its name change in 2007?
5. Why did Apple expand into computers (iMac, MacBook, iPad), music streaming devices and services (iPod, iTouch, iTunes), mobile devices (iPhone), wearable devices (Apple Watch), and file storage and transaction services (iCloud, App Store, Apple TV, Apple Pay)?
Please answer the following short essay question. Note: Your instructor will need to manually grade these questions.
1. What realistic solutions can Apple implement to keep up its growth trajectory? Which solution would be the best fit with the current actions of the company?
